How to Write a Company Explainer Video in 4 Steps
You name it - there's an explainer video for it. Explainer videos are everywhere, whether they are introducing a brand to the market,...
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Eleanor Sturt
- Nov 2, 2020
- 3 min
3 steps to creating a vocal brand guideline
As copywriters, we know that good copy comes from understanding brand voice and being able to use that voice to create content appealing...
Eleanor Sturt
- Oct 27, 2020
- 4 min
What is status to marketing?
There are plenty of things to keep in mind when working on marketing your brand, but status should be one of the first. Who holds the...
Eleanor Sturt
- Oct 5, 2020
- 4 min
Do the words in voiceovers matter? The Three Pillars of Communication
Spoken words matter because they are informing an audience member of their company, their ideals, and the way they characterize themselves.
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